Key To Innovation

For Hallmark they proposed that the innovation has a formula. They suggest: Connectivity + Content + Culture = INNOVATION.

CONNECTIVITY
The level of connectivity depends on how well a network individuals are communicating with each other internally and externally. Good connectivity allows for the seamless flow of information from one are to another. Connectivity is important on all levels whether it is interpersonal, through technology, or the structure of an organization and its rules.

CONTENT
Innovation is also dependent on the quality of the content no matter it's form. This content must be relevant and up to date, and must be maintained and expounded on to create innovation.

CULTURE
The culture of organization very key to innovation. This deals with the type of atmosphere and ease of a particular organization. If the atmosphere more of a hierarchical structure the flow of ideas is strained and therefore innovation is limited. However if the structure of an organization is more level between different departments and individuals the flow of ideas is much better and these ideas are the foundation for great achievements in innovation.